JR Patton - MB Motorsports #63 to Be
Featured On America’s
Most Wanted
St. Louis, MO - MB Motorsports
is excited to announce their #63 NASCAR Craftsman
Truck Series team, and driver JR Patton, will
be featured during the May 27th episode of America’s
Most Wanted (AMW) program, The segment with AMW
founder, John Walsh, airs on FOX at 8 PM CT,
and will focus on how NASCAR fans can help locate
missing children.
"Teaming with John Walsh and America’s
Most Wanted is an opportunity of a lifetime.” said
JR Patton after the filming of the episode. “This
relationship with the America’s
Most Wanted program will allow us to tap into
the loyal NASCAR fan base to find missing children. NASCAR
is a family sport, and about much more than just
sponsor recognition. With millions of passionate
NASCAR fans across the country, this partnership
and exposure can only increase the likelihood
that someone will identify a featured child and
help bring them home.”
MB Motorsports owner and general manager, Mike
Mittler brought JR Patton on-board as his driver
at the beginning of 2006 and helped to forge
the unique Motorsports partnership.
“We were excited to sign JR as our driver
and were equally surprised to learn that
no other team had pursued an opportunity like
we now have with America’s Most Wanted,” cited
Mittler. “The immense success of this program
and the emotional impact on viewers is truly
different from any other in the sports world,
and offers a unique cause-oriented element to
potential sponsors of the team.”
America’s Most Wanted celebrates its 20th
season, becoming one of network televisions longest-running
series. The show is dedicated to finding
dangerous fugitives and locating the victims
of heinous crimes, by broadcasts pictures of
missing children and these wanted fugitives to
viewers.
To date, the show is responsible for the apprehension
of more than 890 criminals (17 from the
FBI's Ten Most Wanted list), and has reunited
approximately 50 abducted children with their
families.
JR Patton, teamed up with John Walsh and the
FOX TV show America’s Most Wanted to form
America’s Most Wanted Racing in an effort
to utilize the NASCAR fan base to help find missing
children.
“This relationship brings a new dynamic
to NASCAR sponsorship opportunity”. Commented
Mike Mittler. “There is not another
team in NASCAR with this type of opportunity.
- FOX
TV Show America’s Most Wanted is
in its 19th season
- Watched
by over 6.78 Million viewers
with an 18-49 rating of 2.28 and an overall
of 4.4 on FOX weekly, again, further imprinting
the NASCAR brand
int new markets.
- This
branding elements and ROI this team will generate
is tremendous and very Cost effective
- MB
Motorsports makes each invested dollar go further
and in signing JR Patton and America’s
Most Wanted Racing - Only team in NASCAR to
offer a program of this caliber
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